The world of media is changing radically.
Researchers in information science and telecommunications have developed technologies that allow the accomplishment of every company’s dream: the feasibility of managing communications more rapidly, more affordably and, eventually, really tailored to the customer’s needs.
We believe the age of big mass-mediatic advertising campaign, driven by patterns based on tv programming, has come to an end.
Media are deeply affected by new technological techniques that provide us with many new opportunities.
Examples are web mobile, location based services and smart shelves.
Generally we can refer to these group of services as the mobile marketing.
Mobile marketing is the powerful combination of marketing’s known techniques with the new wireless communication (mobile).
Yet the outcomes of this synergy has not been exploited and it appears to be very elaborate.
Experts from all around the world are studying various approaches and marketing specialists are writing many books on the subject.
We believe that a new breed of marketing will rise from this synergy and it will drastically change both the envision and the experience of marketing.
July 1, 2008...5:11 pm
On Air (literally)
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