Finally a real application taht uses your cameraphone (smartly). The OP3 has developed a brand new application that allows, with their own words, ‘to make the world clickable’.
ShotCode is a graphical-encoded internet address that refers exclusively to one website, basically allowing direct access to web content on your mobile. Originally developed at Cambridge University (UK) , called SpotCode, it became quickly the ‘benchmark’ of interactive marketing. User has just to download a tiny application to their mobile phones (already compatible with more than 350 different devices), and they’re redy to interact with the phisic world. Representing the realization of interactive marketing, ShotCode allows customers to choose what their prefer from ‘traditional’ media communication, and ask for more.
Potential is enormous: from the requests of more information, to the actual purchase of a product, just few clicks away, anywhere, anytime. Mobile is showing brand new possibilities, and most of the biggest brands (Nike, BBc, Volkswagen Italia) has already adopted this technology for promotional purpouses.
ShotCode Is definitely another proof that mobile marketing’s fundamentals are set. We just has to decide when start using it. Proficiently.
3 Comments
August 9, 2008 at 2:20 pm
Unfortunately I don’t think ShotCode has much of a chance against the established 2D barcode standards:
http://tinyurl.com/5p3rkz
September 5, 2008 at 1:55 am
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September 5, 2008 at 11:21 am
Hey! Great stuff. +1 tnks
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