We have always looked at the bright side of the coin, when mobile comes to play it instantly became synonymous of endless possibilities through constant connection, anytime anywhere.
With these brand new characteristics, mobile media allows users to do a lot of activities ‘on the air’ as communicate with their friends, receive news on the go and spend some time watching videos. Marketing specialists is adopting the new, outstanding, ‘tool’ as soon as possible, developing services that meets users needs. In the research of the perfect application most developers has started to use customer’s pesonal information to deliver a service shaped by his interests, his anagraphical references and his location. That’s a complete new way to begin a relationship with customers that leads to amazing possibilities on one hand, and to privacy issues to the other.
Now is the case of Apple and its new iPhone. The most popular smartphone worldwide, that’s selling services for over $1 million/day, has some skeletons in the wardrobe. Rumors about the possibility of online remote control of the device by Apple, have been confirmed (by Steve Jobs personally). Appealing to the purpose of a security (and hidden) service to secure users data: ‘an application that had to be used only in emergency cases, like the spawning of a virus inadvertentily distributed through the App Store’. Seems the old story that we heared some years ago with Microsoft’s Word, or recent rumors about Facebook using our data to make accurate marketing statistics and databases. Privacy is becoming day-by-day more important and customer information has never been so valuable. At that time, when mobile media is still evolving, and both customers and companies are evaluating its exclusive characteristics, users information play a center role.
Maybe it’s not important if we decide to ’sell’ our information for better services, or if we decide to keep our ’secret garden’ for oursevels. It’s more important to being aware of what we’re doing.
4 Comments
August 13, 2008 at 3:16 pm
Thanks for posting the article, was certainly a great read!
August 13, 2008 at 3:21 pm
Nice writing style. Looking forward to reading more from you.
Chris Moran
August 13, 2008 at 6:37 pm
[...] Robert Palmer wrote an interesting post today onHere’s a quick excerptNow is the case of Apple and its new iPhone. The most popular smartphone worldwide, that’s selling services for over $1 million/day, has some skeletons in the wardrobe. Rumors about the possibility of online remote control of the device … [...]
August 13, 2008 at 7:14 pm
[...] noreply@blogger.com (iSoN) wrote an interesting post today onHere’s a quick excerptAppealing to the purpose of a security (and hidden) service to secure users data: ‘an application that had to be used only in emergency cases, like the spawning of a virus inadvertentily distributed through the App Store’. … [...]