A brand new category of advertising is born, and promises big revenues within a few years. ‘Call to Action’ advertising is the result of the combination of mobile TV and the unique cellphone feature that allows instant response.
For the first time in advertising history, users has the ability to truly interact with advertisements. This new [...]
Entries from September 2008
September 12, 2008
Call to action. A new breed of (mobile) advertising
September 9, 2008
Mobile social networking will rise subscription revenues
According to ABI Research’s study on ‘Mobile Social Networking’, the use of social networks on mobile phones is increasing at a fast pace. By 2013 more than 140 million users will access to social networks on their mobile phones, generating more than $410 million in mobile subscription revenues.
These research’s big numbers are confirmed by other [...]
September 2, 2008
VSS forecasts a brighter future for alternative media
Veronis Suhler Stevenson has recently published the results of his research on the future of communication spending. According to the New York based firm, total communication spending will expand in next years, despite economy and traditional ad declines.
U.S Communications spending will growth from 876.29 billion in 2007, to 1,183.37 in 2012. This result, challenging economy [...]
