According to ABI Research’s study on ‘Mobile Social Networking’, the use of social networks on mobile phones is increasing at a fast pace. By 2013 more than 140 million users will access to social networks on their mobile phones, generating more than $410 million in mobile subscription revenues.
These research’s big numbers are confirmed by other two recent studies: Juniper Research, in August 2007 estimated that the number of social networking users would rise worldwide to 600 million by 2012, while Pyramid Research, in February 2008 estimated that there would be 950 million users by 2012. It’s easy to observe how social networking is going to follow the ‘mobilizing trend’: the unstoppable force that’s driving information retrieval and application utilization ‘on the air’, as mobile communication adoption increase. This boost is based also on giant markets that are emerging worldwide, such as Brazil, Russia, India and China.
We belive that mobile communication will supply a great platform for the development of social networks, employing its unique ‘anytime, anywhere’ characteristics.
