m-Bibliography

Ahonen, T.T. and J. O’Reilly (2007), Digital Korea. Convergente of Broadband Internet, 3G Cell Phones, Multiplayer Gaming, Digital TV, Virtual Reality, Electronic Cash, Telematica, Robotica, E-Government and the Intelligent Home, Futuretext, London.

Aldrich, D.F. e P. Masera (2000), Il mercato digitale. Strategie e modelli per dominare la nuova economia, Il Sole 24 ore, Milano.

Anderson, C. (2007), La coda lunga. Da un mercato di massa ad una massa di mercati, Codice, Torino.

Bayne, K.M. (2002), Marketing Without Wires: Targeting Promotions and Advertising to Mobile Device Users, John Wiley & Sons, New York.

Boscarol, M. (2003), Ecologia dei siti web, Tecniche Nuove, Milano.

Cappo, J. (2005), The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age, McGraw-Hill, New York.

Cova, B., A. Giordano e M. Pallera (2007), Marketing non-convenzionale. Viral, Guerrilla, Tribal e i 10 principi fondamentali del marketing postmoderno, Il Sole 24 ore, Milano.

Fensel, D., J. Hedler, H. Lieberman and W. Wahlster (2005), Spinning The Semantic Web. Bringing The World Wide Web to Its Full Potential, The MIT Press, Cambridge.

Freeman, E. and E. Freeman (2005), Head First HTML with CSS & XHTML, O’Reilly Media, Sebastopol.

Heath, C. and D. Heath (2007), Idee forti. Dalle leggende metropolitane ai nuovi prodotti: perché alcuni concetti durano ed altri no, Etas, Milano.

Hirsch, F., J. Kemp and J. Ilkka (2006), Mobile Web Services: Architecture and Implementation, John Wiley & Sons, New York.

Jones, J.P. (2004), Fables, Fashions, and Facts about Advertising: a study of 28 enduring myths, Sage, Thousand Oaks.

Karlson, B., A. Bria, J. Lind, P. Lönnqvist and C. Norlin (2003), Wireless Foresight: Scenarios of the Mobile World in 2015, John Wiley & Sons, New York.

Lambin, J.J. (2004), Marketing strategico e operativo, McGraw-Hill
Companies, Milano.

Lindgren, M., J.Jedbratt and E. Svensson (2002), Beyond Mobile. People, Communications and Marketing in a Mobilzed World, Palgrave, New York.

Mallick, M. (2003),  Mobile and Wireless Design Essentials, John Wiley & Sons, New York.

Mathieson, R. (2005), Branding Umbound, AMACOM, New York.

Mazur, L. e L. Miles (2007), Conversazioni con i grandi del marketing, Etas, Milano.

Michael, A. and B. Salter (2006), Mobile Marketing. Achieving Competitive Advantage through Wireless Technology, Butterworth-Heinemann, Burlington.

Moggridge, B. (2004), Designing Interactions, The MIT Press, Cambridge.

Moll, C. (2007), Mobile Web Design, http://mobilewebbook.com/

Negroponte, N. (1999), Essere digitali, Sperling & Kupfer, Milano.

Penn, M.J. with E. Kinney Zalesne (2007), Microtrends. The Small Forces Behind Tomorrow’s Big Changes, Twelve, New York.

Sambri, C. e Pegan G. (2001), Strategie di comunicazione di marketing. Il ruolo del punto vendita, Edizioni Goliardiche, Trieste.

Sharma, C., J. Herzog and V. Melfi (2008), Mobile Advertising. Supercharge Your Brand in the Exploding Wireless Market, John Wiley & Sons, New Jersey.

Shea, D. and E. M. Holzschlag (2005), The Zen of CSS Design: Visual Enlightenment for the Web, Peachpit Press, Berkeley.

Shiffman, D. (2008), The Age of Engage. Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture, Hunt Street, Ladera Ranch.

Steinbock, D. (2005), The Mobile Revolution. The Making of Mobile Services Worldwide, Kogan Page, Philadelphia.

Tapscott, D. and A.D. Williams (2007), Wikinomics. La collaborazione di massa che sta cambiando il mondo, Etas, Milano.

Vecchia, M. (2003), Hapù. Manuale di tecnica della comunicazione pubblicitaria, Lupetti, Milano.

Vijay, M. and J. Wind (2001), Digital marketing. Global strategies from the world’s leading experts, John Wiley & Sons, New York.

Weinberger, D. (2002), Arcipelago Web, Sperling&Kupfer, Milano.

Weiss, S. (2002), Handheld Usability, John Wiley & Sons, New York.

Wertime, K. and I. Fenwick (2008), DigiMarketing. The Essential Guide to New Media and Digital marketing, John Wiley & Sons (Asia), Singapore.

Wipperfurth, A. (2005), Brand Hijack : Marketing Without Marketing, Penguin Group, New York.

Leave a Reply