Posts Tagged as ‘Advertising’

July 30, 2008

NBC bet on mobile for Beijing Olympics coverage

NBC Universal announced it would provide online, live coverage across 25 sports on NBCOlympics.com, for at least 2200 hours.
But the best is yet to come.
According to the american network, Beijing Olympics would be the most comprehensively covered event on a mobile platform. For that reason NBC will provide mobile access to news, video and text [...]

July 7, 2008

‘Learning by doing’, Google’s way to sucess in Iternet marketplace

Google reached 60% of Internet search market, becoming leader in one of the most evolving markets of the last years. Some of the biggest companies, such as Micosoft, has struggled to catch up with Google in the new market for Internet search advertising. Internet has its own competition rules, comprehending more open software standards, and [...]

July 5, 2008

Zenith Optimedia adjust (lowering) Ad Spend Forecast for 2008

Zenith Optimedia is not confident in advertising spend for 2008 and decided to downgrade its Ad Spend Forecast. Accordingly to the media group based in London, the downgrade is due to inflation that set real growth at about 1%. If the present is quite colorless, is in the near future that will see potential for [...]