VSS forecasts a brighter future for alternative media

Veronis Suhler Stevenson has recently published the results of his research on the future of communication spending. According to the New York based firm, total communication spending will expand in next years, despite economy and traditional ad declines.
U.S Communications spending will growth from 876.29 billion in 2007, to 1,183.37 in 2012. This result, challenging economy [...]

Vogue lowers ads presence (and bets on viral)

September issues of fashion and style magazines are getting thinner. Compared to a year ago fashion magazines are losing from 3% to 18% of ad pages this fall. The Vogue viral case.
Till 2008 sixteen of the top style and beauty magazines issues were fed up with massive amount of glossy, well-paid, ads. Vogue was last [...]

Anytime, anywhere (watching you): the iPhone privacy issue

We have always looked at the bright side of the coin, when mobile comes to play it instantly became synonymous of endless possibilities through constant connection, anytime anywhere.
With these brand new characteristics, mobile media allows users to do a lot of activities ‘on the air’ as communicate with their friends, receive news on the go [...]

Mobile topping Japanese digital music sales

We had always known that Japanese mobile scenario is permanently a step forward. From the implemention of 3G networks , NttDoCoMo mobile services and dazzling phones, Japan is the fastest growing mobile market worldwide. Now it’s showing how far mobile distribution can go.
We’re speaking of mobile music.
Digital distribution is experiencing a huge growth due to [...]

Two words (literally) with Chris Anderson

Chris Anderson in ‘The Long tail’ has pointed out how our economy and culture is shifting from mass markets to millions of niches, due to the rise of digital distribution (finally freed from small shelves capacity). In his next book he’s going to show us how companies get rich by charging nothing, and every month [...]

Mobile Marketing and ‘Top Marketing Trends by Anderson Analytics’

Anderson Analytics conducted, in 2007, an annual survey of marketing executives, trying to identify the top marketing trends of 2008. According to Anderson Analytics there are 15 main themes, including concepts such as customer satisfaction, brand loyalty and ROI.

The survey collected the opinion of MENG (Marketing Executives Networking Group), an organization of high-level (VP or [...]

Futurlink recipe: mobile, bluetooth, freemium content

Futurlink has developed the first bluetooh network in an european shopping mall. The spanish company, in the effort to add value to visitors and to generate more revenues improving visitors loyalty, has set a bluetooth network in the shopping center L’illa Diagonal (in Barcelona).
The idea was to provide some ‘Freemium’ (free+premium) content to mall visitors, [...]

MMS the most used mobile application

M-metrics published a report on mobile applications grade of adoption. The report provide solid evidences that the European MMS market is more mature, but the Us market is evolving fast in the last year. Use of photo messaging has grown 60% in the United States, while in Europe has grown ‘only’ 16%. Today the majority [...]

Pandora gives (personalized) radio to mobile

After some great examples of personalized radio services on the web, as Deezer, Pandora decide to move personalized radio to mobile devices.
With a simple application downloadable from the Apple ‘App store’ you’re able to listen music in streaming directily on your iPhone. The application works directly with Pandora’s website, to allow the use of all [...]

Web 2.0 adoption on the way (next will be mobile)

The universal appeal and avaibility of internet have never been so close.
According to IDC’s ‘Digital Marketplace Model and Forecast’ more than 25% of the world’s population (1,4 billion people) is using internet daily, and this number is going to grow up and reach quote 30% (2 billion people) by 2012.
Internet users have evolved too: [...]