Futurlink has developed the first bluetooh network in an european shopping mall. The spanish company, in the effort to add value to visitors and to generate more revenues improving visitors loyalty, has set a bluetooth network in the shopping center L’illa Diagonal (in Barcelona).
The idea was to provide some ‘Freemium’ (free+premium) content to mall visitors, [...]
Posts Tagged as ‘Europe’
July 23, 2008
Futurlink recipe: mobile, bluetooth, freemium content
July 2, 2008
McDonald supersize his mobile efforts (proficiently)
In July 2007 Mc Donald launched, with Vodafone, the ‘SMS Lounge’ service in Germany to establish a long-term dialogue with customers and increase restaurant sales.
McDonald as an innovative brand tried to build awareness through the exchange of real value for customers. McDonald’s invited customers to save money with their mobile phone just registering to the [...]
