Posts Tagged as ‘Forecasts’

July 5, 2008

Zenith Optimedia adjust (lowering) Ad Spend Forecast for 2008

Zenith Optimedia is not confident in advertising spend for 2008 and decided to downgrade its Ad Spend Forecast. Accordingly to the media group based in London, the downgrade is due to inflation that set real growth at about 1%. If the present is quite colorless, is in the near future that will see potential for [...]