Call to action. A new breed of (mobile) advertising

A brand new category of advertising is born, and promises big revenues within a few years. ‘Call to Action’ advertising is the result of the combination of mobile TV and the unique cellphone feature that allows instant response.
For the first time in advertising history, users has the ability to truly interact with advertisements. This new [...]

Vogue lowers ads presence (and bets on viral)

September issues of fashion and style magazines are getting thinner. Compared to a year ago fashion magazines are losing from 3% to 18% of ad pages this fall. The Vogue viral case.
Till 2008 sixteen of the top style and beauty magazines issues were fed up with massive amount of glossy, well-paid, ads. Vogue was last [...]

Anytime, anywhere (watching you): the iPhone privacy issue

We have always looked at the bright side of the coin, when mobile comes to play it instantly became synonymous of endless possibilities through constant connection, anytime anywhere.
With these brand new characteristics, mobile media allows users to do a lot of activities ‘on the air’ as communicate with their friends, receive news on the go [...]

Mobile Marketing and ‘Top Marketing Trends by Anderson Analytics’

Anderson Analytics conducted, in 2007, an annual survey of marketing executives, trying to identify the top marketing trends of 2008. According to Anderson Analytics there are 15 main themes, including concepts such as customer satisfaction, brand loyalty and ROI.

The survey collected the opinion of MENG (Marketing Executives Networking Group), an organization of high-level (VP or [...]

MMS the most used mobile application

M-metrics published a report on mobile applications grade of adoption. The report provide solid evidences that the European MMS market is more mature, but the Us market is evolving fast in the last year. Use of photo messaging has grown 60% in the United States, while in Europe has grown ‘only’ 16%. Today the majority [...]

Pandora gives (personalized) radio to mobile

After some great examples of personalized radio services on the web, as Deezer, Pandora decide to move personalized radio to mobile devices.
With a simple application downloadable from the Apple ‘App store’ you’re able to listen music in streaming directily on your iPhone. The application works directly with Pandora’s website, to allow the use of all [...]

Web 2.0 adoption on the way (next will be mobile)

The universal appeal and avaibility of internet have never been so close.
According to IDC’s ‘Digital Marketplace Model and Forecast’ more than 25% of the world’s population (1,4 billion people) is using internet daily, and this number is going to grow up and reach quote 30% (2 billion people) by 2012.
Internet users have evolved too: [...]

Worldwide State of the Mobile Web, a Nielsen’s report

Nielsen Mobile has released a white paper reporting ‘The worldwide State of The Mobile Web’. Nielsen has tracked 16 countries revealing that the US leads in mobile internet penetration. According to the paper, mobile web penetration in the Us has reached 15.6% with 40 million mobile subscribers.
Nielsen has collected data on more than one million [...]

Web 3.0, word of Tim Berners-Lee

In 1989 we were all connected  by the World Wide Web. Now we’re trying to keep pace with Web 2.0: real interaction between users, information sharing, online collaboration (wiki) and virtual communities. Marketing is just trying to  became accoustomed to this, expecially its mobile version (with extra possibilities).
In the meantime the creator of WWW is [...]

Mobile can save your life (literally)

New mobile services are emerging day-by-day. After sms to receive just in time coupons, or sms to play videogames on a huge billboard of Times Square, it’s now turn for some lifesaver. Australian Red Cross have launched a mobile service to help people with first aid procedures. By just sending ‘CPR’ to the Red Cross [...]