It was already clear how mobile micro-payments for ‘micro-contents’, ready to be consumed directly on small mobile phones screens was the main trend in digital sales. In mobile phone history this trend is been consolidating through years, competing with traditional market products: we’ve seen how music sales in Japan are firmly better on mobile [...]
Posts Tagged as ‘mobile marketing’
September 12, 2008
Call to action. A new breed of (mobile) advertising
A brand new category of advertising is born, and promises big revenues within a few years. ‘Call to Action’ advertising is the result of the combination of mobile TV and the unique cellphone feature that allows instant response.
For the first time in advertising history, users has the ability to truly interact with advertisements. This new [...]
September 9, 2008
Mobile social networking will rise subscription revenues
According to ABI Research’s study on ‘Mobile Social Networking’, the use of social networks on mobile phones is increasing at a fast pace. By 2013 more than 140 million users will access to social networks on their mobile phones, generating more than $410 million in mobile subscription revenues.
These research’s big numbers are confirmed by other [...]
September 2, 2008
VSS forecasts a brighter future for alternative media
Veronis Suhler Stevenson has recently published the results of his research on the future of communication spending. According to the New York based firm, total communication spending will expand in next years, despite economy and traditional ad declines.
U.S Communications spending will growth from 876.29 billion in 2007, to 1,183.37 in 2012. This result, challenging economy [...]
August 9, 2008
ShotCode: shoot, click, connect
Finally a real application taht uses your cameraphone (smartly). The OP3 has developed a brand new application that allows, with their own words, ‘to make the world clickable’.
ShotCode is a graphical-encoded internet address that refers exclusively to one website, basically allowing direct access to web content on your mobile. Originally developed at Cambridge University [...]
August 1, 2008
Mobile topping Japanese digital music sales
We had always known that Japanese mobile scenario is permanently a step forward. From the implemention of 3G networks , NttDoCoMo mobile services and dazzling phones, Japan is the fastest growing mobile market worldwide. Now it’s showing how far mobile distribution can go.
We’re speaking of mobile music.
Digital distribution is experiencing a huge growth due to [...]
July 30, 2008
NBC bet on mobile for Beijing Olympics coverage
NBC Universal announced it would provide online, live coverage across 25 sports on NBCOlympics.com, for at least 2200 hours.
But the best is yet to come.
According to the american network, Beijing Olympics would be the most comprehensively covered event on a mobile platform. For that reason NBC will provide mobile access to news, video and text [...]
July 28, 2008
Two words (literally) with Chris Anderson
Chris Anderson in ‘The Long tail’ has pointed out how our economy and culture is shifting from mass markets to millions of niches, due to the rise of digital distribution (finally freed from small shelves capacity). In his next book he’s going to show us how companies get rich by charging nothing, and every month [...]
July 24, 2008
Mobile Marketing and ‘Top Marketing Trends by Anderson Analytics’
Anderson Analytics conducted, in 2007, an annual survey of marketing executives, trying to identify the top marketing trends of 2008. According to Anderson Analytics there are 15 main themes, including concepts such as customer satisfaction, brand loyalty and ROI.
The survey collected the opinion of MENG (Marketing Executives Networking Group), an organization of high-level (VP or [...]
July 23, 2008
Futurlink recipe: mobile, bluetooth, freemium content
Futurlink has developed the first bluetooh network in an european shopping mall. The spanish company, in the effort to add value to visitors and to generate more revenues improving visitors loyalty, has set a bluetooth network in the shopping center L’illa Diagonal (in Barcelona).
The idea was to provide some ‘Freemium’ (free+premium) content to mall visitors, [...]
