Call to action. A new breed of (mobile) advertising

A brand new category of advertising is born, and promises big revenues within a few years. ‘Call to Action’ advertising is the result of the combination of mobile TV and the unique cellphone feature that allows instant response.
For the first time in advertising history, users has the ability to truly interact with advertisements. This new [...]

Mobile social networking will rise subscription revenues

According to ABI Research’s study on ‘Mobile Social Networking’, the use of social networks on mobile phones is increasing at a fast pace. By 2013 more than 140 million users will access to social networks on their mobile phones, generating more than $410 million in mobile subscription revenues.
These research’s big numbers are confirmed by other [...]

VSS forecasts a brighter future for alternative media

Veronis Suhler Stevenson has recently published the results of his research on the future of communication spending. According to the New York based firm, total communication spending will expand in next years, despite economy and traditional ad declines.
U.S Communications spending will growth from 876.29 billion in 2007, to 1,183.37 in 2012. This result, challenging economy [...]

Anytime, anywhere (watching you): the iPhone privacy issue

We have always looked at the bright side of the coin, when mobile comes to play it instantly became synonymous of endless possibilities through constant connection, anytime anywhere.
With these brand new characteristics, mobile media allows users to do a lot of activities ‘on the air’ as communicate with their friends, receive news on the go [...]

NBC bet on mobile for Beijing Olympics coverage

NBC Universal announced it would provide online, live coverage across 25 sports on NBCOlympics.com, for at least 2200 hours.
But the best is yet to come.
According to the american network, Beijing Olympics would be the most comprehensively covered event on a mobile platform. For that reason NBC will provide mobile access to news, video and text [...]

Two words (literally) with Chris Anderson

Chris Anderson in ‘The Long tail’ has pointed out how our economy and culture is shifting from mass markets to millions of niches, due to the rise of digital distribution (finally freed from small shelves capacity). In his next book he’s going to show us how companies get rich by charging nothing, and every month [...]

Mobile Marketing and ‘Top Marketing Trends by Anderson Analytics’

Anderson Analytics conducted, in 2007, an annual survey of marketing executives, trying to identify the top marketing trends of 2008. According to Anderson Analytics there are 15 main themes, including concepts such as customer satisfaction, brand loyalty and ROI.

The survey collected the opinion of MENG (Marketing Executives Networking Group), an organization of high-level (VP or [...]

Futurlink recipe: mobile, bluetooth, freemium content

Futurlink has developed the first bluetooh network in an european shopping mall. The spanish company, in the effort to add value to visitors and to generate more revenues improving visitors loyalty, has set a bluetooth network in the shopping center L’illa Diagonal (in Barcelona).
The idea was to provide some ‘Freemium’ (free+premium) content to mall visitors, [...]

MMS the most used mobile application

M-metrics published a report on mobile applications grade of adoption. The report provide solid evidences that the European MMS market is more mature, but the Us market is evolving fast in the last year. Use of photo messaging has grown 60% in the United States, while in Europe has grown ‘only’ 16%. Today the majority [...]

Pandora gives (personalized) radio to mobile

After some great examples of personalized radio services on the web, as Deezer, Pandora decide to move personalized radio to mobile devices.
With a simple application downloadable from the Apple ‘App store’ you’re able to listen music in streaming directily on your iPhone. The application works directly with Pandora’s website, to allow the use of all [...]